CASE STUDY
Sol Caribe
Strategic Marketing Direction Partner
About the Brand
Sol Caribe is a remote beachfront boutique hotel located inside the Sian Ka'an Biosphere Reserve in Mexico. Positioned between the Caribbean Sea and a protected natural lagoon, the property offers an off-grid, nature-immersed hospitality experience.
Despite its completely off-grid location, its digital infrastructure and commercial strategy did not reflect its unique value.
Context
At the time of intervention, Sol Caribe operated with:
Revenue relied on isolated long stays rather than consistent demand flow.
Strategic Action
We took full commercial and digital infrastructure control.
June 2025 – Present · Full Partnership Period
+123%
Direct booking revenue
+15%
Average booking value
78%
Bounce rate reduction
Long Term Structural Impact
- ·Shift from high OTA dependency to multi-channel revenue distribution
- ·Complete tracking infrastructure implemented (GA4, GSC, GTM, Google Ads, Meta Pixel, Conversion Tracking)
- ·Renewed website, professional content library and active campaigns, including a YouTube channel
- ·Stronger positioning and significantly increased digital presence
- ·Growth sustained through one of the most challenging periods for tourism in Tulum
Revenue growth achieved through value positioning, not discounting — a complete infrastructure built as a long term brand asset.
Strategic Outcome
Sol Caribe transitioned from an unstructured, OTA-dependent operation into a strategically positioned destination with optimized digital infrastructure and measurable commercial growth.